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Playing at a casino online has become one the favourite pastimes for tens of millions of people around the world placing their bets and hoping to walk away a winner every minute. Since the dawn of internet casinos in the mid-1990s, hundreds, if not thousands, of internet casinos have started up, and achieved varying degrees of success.

The companies which have created a successful online casino are usually not those that operate brick-and-mortar casinos. Instead, these companies have had to learn what it is like to keep online players interested, and keep them coming back for more.